So you’ve created an amazing NFT project and are ready to get the word out. But how do you craft a press release that actually catches the attention of journalists and influencers? As an NFT creator, gaining press coverage can be critical for driving awareness, interest, and sales around your drop. But standing out is a challenge when every other NFT project vies for attention.
In this guide, we will walk you through proven processes for writing an NFT press release that journalists can’t ignore. We will also cover some NFT press release distribution tips to get your project featured in the top crypto publications.
How to Write an NFT Press Release That Journalists Can’t Ignore 1
Hook Their Curiosity With an Intriguing Header 1
Start With the Most Important Details 2
Share the “Why” Behind Your NFT Vision 2
Back-Up Bold Claims With Cold Hard Numbers 3
Close With a Clear Call to Action 3
Other Key Tips for Crafting Compelling Releases 3
Hook Their Curiosity With an Intriguing Header
The first step is crafting an attention-grabbing header at the top of your release. This should pique curiosity and hint at the unique value of your NFT drop.
For example, don’t just write “New NFT Project Launching”. That’s bland, and journalists see it daily.
Instead, try intrigue-building headers like:
- “Scientist-Created NFTs Funding Climate Change Research”
- “World-Famous DJ Releases Music NFT That Evolves Based on Streams”
- “AI-Generated Anime NFT Collection With 10,000 Unique Heroes”
Paint an exciting vision in that header. Quickly communicate what makes your project fresh and worth a more profound read. Really hook them in and make them wonder, “What is this all about?” before they even read the first paragraph.
Start With the Most Important Details
The first paragraph is about valuable real estate. Use it to communicate the core details that matter most. Don’t just launch right into a pitch. Get the key specifics on your NFT drop out there right away:
- What is the name of your NFT project? Get the official title and any subtitles out there. Make sure it’s clear what the brand name is.
- When does it launch, and how can people buy it? Share the release date and exact minting details. Be clear on when and how people can get their hands on your NFTs.
- What blockchain? Ethereum is ideal, but support for Solana, Polygon, and others is increasing. Clarify which blockchain hosts your NFT and if it involves emerging chains or technologies.
- How many NFTs are included? 10k collections are popular, but smaller select drops can also entice. Give the number of NFTs available and any significance of why you chose that number.
Cover these key points in an easy-to-digest opening paragraph. Support with additional paragraphs that expand on your NFT’s backstory, utility and community.
Share the “Why” Behind Your NFT Vision
Mid-article, dive deeper into the purpose and “why” fueling your NFT drop. Expand on the meaning and stories that gave birth to your idea:
- Are you trying to support an important cause? Share more on how and why you want to drive impact.
- Does it connect to an existing brand, personality, or property? Give more background on licenses/deals.
- Is there some real life value, access or utility you provide holders? Detail precisely what Perks exist.
- What need does it fulfill in the NFT space? Explain holes you saw or ideas others still need to tap.
Communicate the more profound meaning and human creative vision. Journalists crave stories and meanings that their readership can connect with—the more attractive your purpose and backstory, the better chance at coverage.
Back-Up Bold Claims With Cold Hard Numbers
Facts and figures should back any claims you make about community support or initial traction. These build credibility to your release and make your project seem “legit”:
- “Over 10,000 people have joined our Discord server to discuss launch details.” – Give updated user numbers.
- “Our teaser video received 500k views within first 2 days of announcing.” – Share the latest view counts.
- “Pre-sale minting raised over 200 ETH from enthusiastic early adopters.” – Provide real sales and revenue data.
Verifiable stats make your project seem more solid and investment worthy. But make sure any metrics are recent and accurate! Outdated or questionable numbers raise eyebrows.
Close With a Clear Call to Action
Wrap up your press release with a clear call to action that makes it easy for journalists to take the next steps. Remove any barriers for them to engage further with your team:
For example: “To learn more, visit our website at nftproject.com for images and FAQs or join our Discord community to chat directly with founders. We are available for interviews upon request – simply email [email protected] to schedule.”
Give options to seamlessly continue engagement. Also, explicitly invite journalists to reach out with interview requests or information. Remove roadblocks to coverage.
Other Key Tips for Crafting Compelling Releases
Beyond the structure above, pepper in these elements:
- Quotes from your team – Adds a human voice and passion. Include testimonials from founders, artists and key members of your crew. This brings heart to your release.
- Eye-catching images—Display your vibrant NFT art and creators. Embed product visuals, infographics, behind-the-scenes photos, etc. Images tend to draw attention and get shared on social media.
- Names/bios of your core team – Builds credibility. Share short descriptions of key contributors, developers, advisors, etc. Let them know who the players are and their backgrounds.
- Links to social channels—Make it easy to follow. Share your Twitter handle, Discord invite link, Instagram page, etc. Give journalists easy ways to monitor your community’s growth.
- Story angles—Towards the bottom, suggest 2-3 story angles journalists could use, such as “From Artist to NFT Star” or “Giving Back Through NFT Royalties.” This will make their job easier.
- Perks – Note if you offer any press perks for coverage like featuring their write-up. Maybe guarantee coverage if they reveal the story first. Sweeten the deal.
Finally, express genuine excitement and pride about your NFT community! Passion is contagious. The more enthusiastically you communicate your vision, the more likely the press will want to share your story.
Conclude with a simple call to action for journalists to contact you if they would like to report on your launch. Offer to make founders or artists available for interviews as well.
Final Word
Start putting these tips into practice and crafting your own can’t-miss NFT press release. Carefully incorporate the elements laid out above, like attention-grabbing headers, key launch details, conveying your backstory/utility, sharing verifiable metrics, and clear calls to action. Follow this blueprint to create a press release that gets journalists excited and urges them to cover your drop.
Remember, press coverage can be game-changing for how many new users learn about your NFTs before launch. Features in leading crypto publications result in a cascade of organic interest as readers share with friends. So reach out directly to top journalists and send your polished release over email. Offer to make your team available for interviews or comment. Become a valuable resource as NFT experts for reporters to quote in future articles.
Build relationships, create buzz,, and use your press release as a cornerstone for spreading the word.
META TITLE: How to Craft an Irresistible NFT Press Release That Drives Journalists Can’t Ignore
